Something that is consistent through out horror movies is the use of iconography and the themes they portray. This is often used to help audiences to identify the genre and know what to generally expect from these films (every movie genre uses theses conventions such as actions movies having guns, swords and are often about war or revenge). They are also used as the building block for horror films since they help to construct main purpose/story (themes) and also often the type of killer (iconography).
The iconography used within horror films consists of: weapons (like Freddy’s fingers, knifes or chainsaws), scary titles (e.g. 'Psycho' or the Texas 'chainsaw' massacre), tag lines (e.g. Halloween with "the night HE came home!"), dark imagery or lack of colour (often used in posters) etc. Themes also play a big part in horror films since they are used over and over again but are used differently. Examples of these themes are: fear of the unknown (e.g. what the killer is like in alien), death, suspense (waiting for something to happen), isolation ( being in a deserted location with no contact to the outside world), entrapment, unease, uncertainty, lack of morals (characters become more sacred and more savage) etc.
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