There are many different audience theories that can be related to audience reactions to what they see and how that reflects on them in real life. However there are four main theories that are most often associated with this type of argument about audience’s viewings.
These theories are: the cultivation theory which is the effects of television on the behaviour and attitudes of the public, and that those who spend more time watching TV will reflect what is being shown on TV.
The copycat theory relates to something that is published in the media which results in other naturally copying what is being seen (e.g. famous stunts or murder that have taken place in a film).
The hypodermic syringe model is when the audience passively receive information via media text without any objection to the data.
And the desensitisation is the over exposure to varying behaviours on screen makes the audience immune to these and thus harder to shock. As a result the effects are generally more widely spread.
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